Advertising In New York City
Advertising in New York City can unlock the gates to millions of new customers, drive huge amounts of traffic to your site or gain your company or cause the exposure few other markets could provide. So lets review some of the best ways to advertise in New York City to jump start your marketing and advertising goals and deliver the results you need.
New York City is known for its Pennysavers and Penny Pinchers, which are free door to door circulars and also include online web communities. There are countless NYC focused websites and social networks that have high traffic and daily visits. With the right advertising plan you can reach millions of viewers a day without spending huge amounts of money. From Manhattan and the Bronx to Brooklyn, Queens to Staten Island advertising in NYC can be accomplished on a shoe string budget, or by hiring a world class ad agency.
Besides Pennysavers and Penny Pinchers, advertising in New York City can be accomplished by article marketing, blog marketing and message forums and classified site postings. Community centric marketing methods will provide you a better response, as NYC is known for it’s tight knit neighborhoods and want only the best information, not endless spammy sales pitches.
In NYC you need to engage your potential consumer, or those you are looking to inform. Advertising in New York City can produce great results, if done right. Community marketing giants John Thompson and Ginutis Sipas have obtained response rates higher then many of the professed top notch NYC ad agencies which require a six figure budget to work with. They have demonstrated how holistic and Guerrilla Marketing tactics, as well as many of the methods outlined above have returned tremendous results for their clients and their own business ventures.
Lets go over some of the many ways to to advertise. Bus advertising, which provides great street-level reads to a commuting audience and throughout metropolitan areas. As buses slowly cruise city streets, your message can be seen by both pedestrian and vehicular traffic on this large transit media. NYC is also home to endless Billboard advertising which is a very effective vehicle for reaching your audience.
Billboard ads are ‘in your face’ advertising! Then there is Wrapped vehicle advertising which can be used to target audiences in areas that are difficult to reach or where traditional outdoor methods are not as available. These eye-catching, moving displays are great for targeting specific events and a general market audience with head-turning results. Then of course NYC is famous for its street teams, which can deliver your message with a personal and human touch.
Another great way to advertise in New York City is to incorporate text messaging into your marketing plan and tap directly into millions in NYC daily life. Text-based advertising invites, engages and opens up deep communication channels with your target audience and it’s EASY!
The most important thing to remember when launching your advertising campaign in NYC is to have an advertising plan. Many times advertisers don’t have a plan, and they end up wasting lots of money on people who promise the world and deliver nothing! Developing an advertising plan assures that your marketing dollars will be spent wisely to target the right audience.
A fine-tuned advertising plan is the key to increasing awareness of your business, products and services, regardless of the size or type of your company. Reasons for advertising will ebb and flow throughout the life of your business. The easy, finite answer is so the business makes money and survives. Once you’ve determined your purpose for advertising, you can start shaping the plan. Research your target audience. It’s imperative to understand the habits of your audience to effectively advertise and maximize the impact of your marketing dollars. Will your customers only come from the west side of town? Do they respond to coupons? Are they online buyers, status buyers, relationship buyers?
Once your company is known, what else do your customers need from you or need to know about your services? Ask existing customers, study ad placement directed to the same audience and examine certain buying patterns for your product or service. These practices will help you customize a plan to reach your clientele. If your business constantly needs new customers, tailoring your advertising message and the way it’s delivered will assist with this goal.
Remember, a customer first has to be exposed to your ad often enough to remember it, then you have to wait for that customer to need what you sell. How soon will he or she likely need it? This is why businesses that succeed understand that marketing and brand awareness is a process that can never be shelved. The success of your business will greatly be determined by your marketing and advertising efforts.
Future Trends In Outdoor Digital Advertising
Thanks to the advancements and developments in our technologies, advertisers and marketers can create better advertising techniques and strategies wherein they have dozens of new opportunities and possibilities for reaching and communicating with the consumers better. Outdoor digital advertising provides advertisers with one of the most targeted and powerful ways of reaching consumers. It is able to extend the reach of TV and can serve as a middle media that drives consumers to a website or motivate mobile download, e- browsing, e- commerce and permission marketing. One of the benefits of this medium is that Digital Media such as LCD or plasma even Digital Bus Advertising are located where people shop, wait or travel wherein it can present the message to a targeted audience at a particular location and time.
Worldwide outdoor digital advertising will grow at a compounded annual growth rate of 15.2 percent from 2011 2016 thus making it the third fastest growing media around the world for the next five years. Outdoor digital advertising will be able to drive the strong growth rate for other out of home advertising, such as billboards, and advertising in general. Revenues for outdoor digital advertising is also expected to double from $2.6 billion to $5.2 billion between the year 2011 and 2016 while out of home advertising revenues will increase by 46.8 percent from $28.3 billion in 2011 to $38.6 billion by the year 2016. Outdoor digital advertising revenues are also growing fastest in Asian countries. The increase of traditional out of home advertising such as billboards can be attributed to the proliferation of new advertising surfaces on the sides of buildings as well as more sophisticate management of Subway Advertising.
Advertisers, marketers and advertising agencies can achieve their branding, merchandising and awareness goals through outdoor digital advertising. 4.2 million Digital media will be installed by 2012 and 5.2 million by 2013 and 6.3 million by 2014 in North America alone.
Outdoor digital advertising also ranked highest among consumers who considered advertising interesting and attention grabbing. 53 percent think that digital media is interesting while 63 percent think its attention grabbing. These digital displays can also be found in a broad range of venues such as shopping malls, grocery stores, gas stations, movie theaters, airports, hospitals, offices, restaurants, clubs, elevators, and transit systems. Outdoor digital advertising spending also ranked 8 among all media segments which shows how much it matters to a lot of advertisers and marketers.
Outdoor digital advertising is becoming a more powerful medium because it gets proven branding, merchandising and call to action results. Its location is also an added advantage along with its measurability. It can provide demographic targeting and better time placement plus its cheaper than other mediums. There is an ease of flight planning and purchase plus a growing inventory if networks, locations and displays – which provides better advertising opportunities. It can also be used along with other digital marketing channels and it is able to effectively capture the consumers attention. Expect the future of outdoor digital advertising to be bright and vibrant.
[Top]Sharon Slams Hayden Anew Over Billboard Ad
Megastar Sharon Cuneta did not mince words on Sunday when she addressed anew an issue involving her controversial Marie France billboard ad. Cuneta noted that it doesnt make sense that Marie France would put up a billboard with her altered photos and risk ruining both their reputations and credibility. She said they are not stupid to do that.
You come out with a billboard like that and then you see this girl on TV shows like The Buzz or Star Power every week, tapos iba yong itsura. Parang ang laki laki ko naman sa Star Power tapos sa billboard sobrang liit ko, sino po bang mag-mumukhang tanga doon, di ba? the megastar said, referring to a singing competition shes currently hosting.
Napakalayo ba ng itsura ko doon sa after picture dito sa nakikita ninyo sa TV?
According to Cuneta, she is picky when it comes to accepting endorsements and that when she endorses a product or service, I have to believe in it. She said she would never deceive the public. She said endorsers are also made to sign something [because] there has to be truth in advertising.
She also pointed out that all her photos were done by noted photographer Raymond Isaac, who is known for his ability and honesty.
Walang dinaya doon. Bakit? Kasi po its a series of billboard na lalabas over the coming several months, yong progress ng weight loss kohanggang you reach the ideal weight para makita na its working and its gradual, she said.
I can assure you, and God is my witness, those pictures are not altered to make me look thinner than I was at that time, she added.
She said she is not surprised that her detractors are making up these controversies. Lets just say, puwedeng competitor, puwede din na isang tao with an ax to grindMahirap magsalita kasi ayokong pumatol sa isang hindi kapatol patol.
Sharon vs Hayden
Cuneta recently lambasted former celebrity doctor Hayden Kho after he allegedly took a swipe at her billboard on Twitter. Kho is the boyfriend of Dr. Vicki Belo, owner of the Belo Medical Clinic. The target of her fury was this statement made by Kho last January 28: Theres a billboard ad in EDSA developed by advertisers who think consumer are stupid. Guess.
The megastar believes that Kho was referring to her controversial Marie France billboard. Kho has already made a denial that he was referring to Cunetas billboard. Kho said Cunetas statement was quite a wounding tirade from someone I respect. Ironic, really. Very ironic.
Despite the denial, Kho is not yet off the hook as far as the megastar is concerned.
On Sunday, Cuneta said she got a piece of information saying that Kho, the central figure in the 2009 sex video scandal, was referring to the billboard of Joel Cruz of Aficionado Perfumes that came out in July 2010. She wondered though why it took Kho 7 months to react to Cruzs billboard.
She also noted Khos timing. She said he made that post when rumors about plans to remove her billboard along EDSA began to circulate. Cuneta also countered, I dont understand. Whats ironic is that he respects me and that I have to treat him like this? I dont treat people in a bad way unlessI know how to protect myself. There are times na kailangang tahimik ka lang pero there are times na you have to stand and fight for yourself.
During the interview, she also brought up the 2009 sex video scandal. Her daughter, KC Concepcion, was dragged into the scandal.
If he respects me so much, bakit nadamay ang anak ko? Cuneta said. I think that time lagi niyang tinetext ang anak ko. I never said anything kasi alam ko ang totooalthough nakakainis ma-associate sa ganoong issue ang isang bata na alam mong pinalaki mo ng ubod ng disente.
She also noted that it was so convenient for Kho not to name the billboard he was referring to, so that later on he could easily issue a denial when confronted.
Nonetheless, she thanked all her detractors because people are now talking about her billboard because of them. Effective na effective ang endorsement. Parang nataranta kayong lahat ng bonggang-bonga.
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